“FIND UNREALISED IP VALUE AND COMMERCIALISE IT"
OUR SERVICES
IP Asset Auditing &
Discovering Dormant Value
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PWC research indicates that 50% of IP value is left on the table!
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People and businesses are often so focused on their day to day activities, they may not realise the value in assets (in the form of inventions, patentable processes, technology, systems, software systems, trade secrets, stories, brands, copyright, designs, industry / subject matter know-how, music and products) that they may have developed or own which could be leveraged to their advantage in ways they may not have considered. These often have great value but lay dormant.
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The first step in this process is an audit of IP in the form of technology, systems, brands, stories, characters, music and brands, that are available to assess how they are currently being commercialised and identify IP for acquisition and or the securing of rights that are ripe for potential expansion.
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Would you like to know more?
Licensing out and IP representation
Licensing Out
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The dynamics of the licensing of IP of all types is complex. To effectively navigate this space and negotiate commercially advantageous partnerships across all types of IP requires broad experience, contacts, deal structures that will protect the IP and Licensor whilst maximising benefits and effective management once a licensing agreement is signed.
Representation
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Given the changes in technology and how they are effecting every aspect of our lives, from communication to entertainment, to connected devices a holistic view of IP representation is needed rather than the simplistic traditional Licensing Agency approach in managing and representing Third Party Licenses.
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Our team have the experience across entertainment, sport, luxury and corporate brand, design, patent, trade secrets and software to effectively commercialise your IP balancing long term income and revenue streams whilst protecting, maintaining and building IP value.
Want to know more about how to earn income from your IP globally or seeking representation for your IP in Australia/NZ and Asia/Pacific?
IP Acquisition and Selling
Acquisition
For some organisations the acquisition of IP is an important strategic option. How can you best identify and negotiate the cost effective purchase of strategically targeted, brands, copyright, patents and trade secrets owned by third parties without 'showing your hand'?
Selling
An IP Audit may identify dormant IP that may be sold to produce valuable capital to use for the expansion of your business in other strategically important areas of the business. How do you effectively identify target purchasers and then confidentially approach and negotiate the sale of IP assets?
For answers to these questions.
IP Protection
After developing, discovering or acquiring IP it is an asset that is critical to protect . Our team has had many years of registering and protecting all forms of IP across multiple jurisdictions.
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Patents
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Trade Marks
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Copyright
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Trade Secrets
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Software
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Processes
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Industry knowhow
Interested in knowing more about protecting your IP?
IP Commercialisation Plans
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Once an international search/internal audit has taken place, a plan can be put in place to acquire and negotiate rights/acquisition and/or create the plan to commercially leverage the hidden value in such assets.
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Depending on what is discovered during the audit and the agreed actions arising from it, leveraging may include content development, licensing, franchising, brand extension, cost sharing, selling and distribution/territory expansion.
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Each method of leveraging IP value requires different skills and experience with licensing/franchising being the most common.
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Whilst a plan to leverage such assets can be of great benefit, in order to protect the business core activities and assets, it is critical that such licensing is carefully and professionally managed by an experienced team who know what is required.
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Please review our IP Experience and Credentials to confirm the high level of expertise contained within our team of independent experts across all types of IP and the associated services offered.
Interested in an IP Audit and or Commercialisation plan?
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Licensing In
Seeking and negotiating appropriate targeted IP Licenses for Clients
For many organisations, their very position in the market, niche, brand, media spend, customer base, size or scope of activity can provide great benefits to other potential brand owners, licensors, IP owners etc.
This can amplify the competitive advantage and value of your business through effective leveraging the external brands/IP/Innovation partnerships available.
It is possible to use these factors, or your unique position of your business to license IP, Brands and designs etc from third parties at very competitive rates to grow your business and secure an advantage over your competitors.
We can identify and independently negotiate partnerships with third party owners of targeted IP/Brands/copyright and innovation at competitive rates that will provide a competitive advantage and added income/profitability for your business.
Interested in negotiating rights at the best rate and leveraging other peoples IP/Brands etc ?
IP Development
Funding
The development of IT often requires external funding. This may be in the form of ....
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External funding via capital raising in return for shares etc
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Government Grants
Our team has experience in capital raising, J/V's and Mergers and Acquisitions. We also have successfully secured and managed numerous government grants.
Development
Only a disciplined approach to IP development and the tools needed to effectively commercialise it will realise optimum results. We can assist in managing ........
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R&D Project Management
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IP Development plans
For assistance in fund raising or advice/project management for IP development.
Market Intelligence
It is critical to keep abreast of new developments and registrations in IP of the types important to your business. This can help identify competitor activity, possible IP to license or acquire and new developments that may directly effect your core business.
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Our team can provide ongoing targeted market intelligence centred around the specific types of IP that are likely to impact your business.
Want to be kept abreast of such developments?