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“FIND UNREALISED IP VALUE AND COMMERCIALISE IT"
Data
Some companies are basing their entire business on data trading even though their core business does not appear so.
Opt-in Customer Data can be of great value both as individual contacts and aggregated data that can provide industry insights.
Supermarkets have long known this and trade the aggregated data to suppliers and other third parties.
So much of what companies do now is data-centric.
What data are you gathering that might have value to other companies?
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