“FIND UNREALISED IP VALUE AND COMMERCIALISE IT"
Established Brands
Many brands have value that could be relevant to other product categories, or for other territories, but the company marketing them is focused on the core category and territory.
Some times it just requires a fresh set of eyes.
At times the barriers to entry in expanding to such territories / product categories are perceived to be too high because the company only considers doing it themselves, without considering other options .
Sometimes companies are concerned about any potential damage to their core brand associated with licensing or partnering with a third party. Such fears are generally unfounded if the appropriate contractual and other controls are part of any commercialisation plan.
As a consequence the IP value often sits dormant.
Dormant Brands
There are many examples of brands that still have awareness and loyalty, but due to mergers and acquisitions or other reasons are no longer marketed.
Some, like Pollywaffle, have recently been unearthed, but many remain dormant. If they are yours, what might they be worth to another company?
If they belong to a third party locally or internationally, they might be of value to you to acquire and or license?
Establishing a brand is a costly venture often with high risk. Companies spend a great deal of money establishing brands without sometimes considering lower risk, higher return alternatives.
Contact us if you want to know more.
Brands
Brands are one of the most recognisable and easily understood forms of IP
